Part 1
I made three marketing products for my Drama, which all came in the form of posters.
The first features a close up of the antagonist, who is the second central character. This helps to establish who he is to the audience.
Red, orange, black and grey are the dominant colours in the poster. The warmer oranges and reds symbolise fire, anger and danger. As if his anger is something that flares up unexpectedly and it causes disaster. The darker blacks and greys symbolise the inner darkness of the character and his lack of empathy or feeling.
The costume of the character consists of a black shirt and hoodie which suggests a lack of or a hidden identity. It also suggests that the killer isn't very wealthy.
The body language of the character is quite withdrawn, he is cradling his head which suggests psychological damage or instability.
The shot used for the poster is a wide angled close up, the close up of a central character is a convention in similar marketing products and the wide angle enhances the sense of isolation and entrapment associated with the character, as he is trapped inside his own mind.
The poster also includes a link to Facebook and Twitter, which are very popular social networking sites. Sites like these help to create hype and advertise the product, much like
The Blair Witch Project which was popularised by social media sites such as these.
It also includes the ITV logo so people know what channel the Drama will be aired on.
The second product is a still from the drama which serves as a teaser poster.
The dominant colours are reds, greys and blacks. The bright red glow connotes approaching danger and bloodshed, greys and blacks suggest a creeping darkness whilst on the doors and houses and a lack of warmth or feeling whilst considering characters. The lack of colour in the victim suggests that she's already dead and the colour has been drained from her body.
The antagonist is wearing the black hood that we have learned to associate with him in the first poster, which is used to easily identify him and provoke the same thoughts as before about a hidden identity. The casual clothes of the victim shows that she wasn't expecting a visitor but the way that she is accepting the alcohol suggests that she has already met the man.
The victim is happily receiving a bottle of alcohol, which suggests that she is happy to play host to her killer and is completely unaware of who he is. The antagonist is staring into the house instead of the eyes of his victim which suggests a desire to get inside and out of sight and also a lack of respect.
The type of shot used is a wide angled medium long canted two shot. The wide angled shot enhances the feeling of isolation and entrapment like in the last shot only it is the woman that is isolated and trapped by her killer. The canted angle suggests confusion as the victim wasn't expecting a visitor.
The third product serves as the main poster as it contains both central characters and more information about the Drama.
The dominant colours in the poster are black, white and red. Black connotes death, evil, and mystery, it also makes other colours stand out, especially white. When combined with red it makes a very aggressive colour scheme. White suggests coldness and a lack of warmth or feeling and the red suggests danger, power and bloodshed. All of these are common themes within my Drama.
This poster contains both central characters which is a convention of posters advertising the same genre and also includes the binary opposition of Good versus Evil, even though both characters aren't necessarily one or the other. The quote at the end reads
"Peace does not include a vendetta; there will be neither winners or losers." which is by Ahmed Ben Bella, it foreshadows the ending of the drama and creates interest, giving the audience the sense that the ending is going to be very satisfying. The antagonist is coloured red because it represents energy, danger and power. It also makes him look devilish or hellish, representing the evil inside him. The protagonist is drained of colour because he has become desensitised by the events occurring around him, it also creates a feeling that he's been left emotionless.
My poster and the advertisement for Piggy are quite similar in terms of layout, representation of characters and visual signifiers. Both characters are centred in the middle of the frame behind a plain background, an obvious difference would be that the foreground of my poster is cluttered with text and social media links, whereas the Piggy poster is very simple. Both characters are represented as being strange or slightly twisted, wearing the same sort of costume. The black, hooded jackets suggest a lack of or hidden identity and it is implied through use of body language or costume that both are possibly insane or unstable. In Piggy, this is because the character is wearing a pigs nose on his face and there seems to be extreme anger in his eyes. The character in my poster is holding his head in his hand, suggesting mental instability. 
The first poster was actually how I imagined one of my posters to be before I finished the first, which dramatically altered my ideas and cause my second poster to look as it does below, which I a very happy with. These posters are actually quite similar in a few ways. Both show the relationship between the killer and their victim, both killers are very dominant in the frame and seem to be tracking their prey, or following them around. Another reason these posters are similar is a through the use of costume, which is the black hood. This connotes anonymity and creates an enigma.
These posters are similar as they show both central characters and their affiliation. In the Welcome To The Punch poster the morally "good" character is coloured lightly with a colder blue whilst the morally "evil" character is coloured red, with what looks like fire near his shoulder. In my poster the protagonist is desaturated and has a very faint blue filter over his face and the antagonist has a red filter over him and his pupils have been completely saturated to make the a bright fiery red. 