In my Press Release I included some conventional features such as a title, a cast list and the conent was minimal but interesting to help gain initial hype. I even went as far to add "FOR IMMEDIATE RELEASE" in the top left corner and "###" at the end to make it seem realistic. The mode of address in my press release is formal and aimed at the audience, I also used emotive language to spice up my press release and make it seem more exciting to build more initial hype.
The conventional features in my trailer storyboard were different types of camera shots such as canted angle and establishing shots, which are quite typical of the Crime Drama genre. Another conventional feature would be that the trailer has a soundtrack and that it includes only the main characters and some of the most interesting parts which would create appeal to the audience.
The editing featured in the trailer storyboard would take the form of the transitions between shots which are a mix of jump cuts and fade outs, I think both of these techniques work well, especially in time with the music.
The narrative reveal is almost non-existant which helps maintain the enigma and keep the audience interested. My target audience is those 16 and above, it will also be aimed to a more mature audience much like other programmes of the same genre like Whitechapel and Luther, another good example being Broadchurch.
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